Stuart Matthews

Stuart's Background

Stuart is a graduate in Marketing from the Financial Institute of Canada in 1985; and the Grant MacEwan Community College with an Arts & Cultural Marketing Program Certificate. As well, he has two management training diplomas in marketing. His career continues some 23 years later. Stuart has worked in interactive media for the past nine years and in traditional media for three decades.

Stuart's career has encompassed all aspects of marketing and advertising from strategic business planning and marketing research to media buying and direct marketing, to creative and art direction. A true 'marketing generalist' - a problem solver with a deep understanding of the importance of the sales process and branding.

He has been responsible for ad budgets of several million dollars for local, provincial and national Canadian campaigns - including creative development, utilizing all media. He speciality is direct mail, which lead to writing websites. Stuart has enjoyed a nine year career in website development and usability.

Formerly marketing manager for a Canadian national retailer, and consultant to the University of Alberta, (Faculties of Medicine, Development, Extentsion and Law), and The City of Edmonton, Stuart's wide-ranging marketing and consultancy experience also includes banking, political parties, universities, cities and municipalities, businesses and associations. See client list.

Stuart now offers Project Management services to a variety of clients in Vancouver.