Usability
What
kind of customer experience is your site delivering? And
how do you know?
To
you, your website’s functions are obvious. But you and your in-house
team are too close to your website to evaluate it impartially. The only
way to ensure your website isn’t eroding your brand, forfeiting revenue
or driving visitors to your competition is to commission a rigorous, third-party
usability evaluation.
An inexpensive Usability Audit will:
* Reduce
barriers to sales
* Ensure positive user experiences
* Induce trial of services/products
* Increase conversion
* Improve website 'stickiness'
* Guide the user through the complete buying cycle
A Usability Audit includes navigation, terminology, information design, page layout, ability to complete specific tasks, text/copy review and overall perceptions of the user interface.
Usability problems with your site will be identified, prioritized, and solutions offered in the Report.
RELATED READING Ask these questions before building a website | Three elements of effective User Experience research | Seven Rules for Landing Page Optimization
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Click the links to view audit results Even the largest, most reputable companies struggle with web usability. I conducted a quick review of sites while employed at VKI Studios and documented the first ten usability issues encountered.
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Click image to visit website Usability review of the Home Page. http://www.spycatcheronline.co.uk/
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Click image to see Before and After home pages Bingo.com - the world's largest bingo website gets a make-over See before and after home page design. Summary of usability report available upon request. |
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Natural WellBeing (NWB) Co-design, usability, copywriting, SEO writing NWB is leading online source of natural health a beauty products. When they approached VKI Studios in late 2005, they already enjoyed excellent search engine visibility. Their website was therefore experiencing a good deal of traffic. The problem was their conversion rates: only 1.5% of website visitors completed a purchase. Read the Case Study Download the PDF |
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Click images to visit site Online Lawyer Source - Sitewide Usability Audit Summary of usability report available upon request. |
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Click image to see the form in action Part of the total revamp of the VKI STUDIOS website was the introduction of an interactive feature. Visitors can use the form to assess the basic usability of their present website by answering questions (based on usability principles). |
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Click image to see slides Ad agency for Honda BC gets a new way for dealers to order ads. Online Ad Retrieval System GUI - Interface Design |
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